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Delta Air Lines CEO on why ticket prices haven’t droppedDETROIT • Delta Air Lines is passing along profits to its employees, but consumers shouldn’t expect the company to pass along savings gleaned from low oil prices any time soon. (www.stltoday.com) More...
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Blah blah! Why would they drop prices if seats are full? Just to start a price war....this is how you make profit in the short term. It will change at some point but why would you want to lead? They been down that road already of not making a good return. Remember, they are in business to make money not friends. And I'm not a fan of delta because I don't like going to Atlanta. Lol
Why don't they drop airfares like air new zealand did for a day to $1 anywhere in NZ. They can do that in America for the first thousand passengers to book on line or have the happy hour come in where you have one hour to book at very low cost airfares
Delta actually has even more control over pricing than most airlines, since they own their own refinery. http://www.businessinsider.com/delta-airlines-fuel-prices-2014-8
That refinery has lost money since Delta has owned it. http://www.forbes.com/sites/christopherhelman/2015/01/21/how-cheap-oil-has-delta-air-lines-jet-fooled/
I doubt they ever planned on it making money. The real payoff is a supply chain they control. They also control the accounting!
I only fly a few times each year and for the last five years or so, I've found Delta to have the lowest prices and preferred times for my given travel. I've had no negative issues other than they keep retiring their 767's and replacing them with 737's. I much prefer the wide bodies for cross country than the single aisle's.