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British Airways to launch a budget subsidiary to compete with Ryanair and easyJet

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LONDON, UK — British Airways is planning to launch a new low-cost subsidiary that will operate short-haul flights at Gatwick Airport to compete with Ryanair, Wizzair, and EasyJet. It coincides with the ending of the government’s furlough scheme next month with new British Airways chief executive, Sean Doyle, hoping to cut costs to make the British flag carrier more competitive again. (www.airlinerwatch.com) Mehr...

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dvbavcon
Dean Brossman 9
I guess they have not looked at history, it did not work out well for Continental (CAL Lite) or United (TED).
gregmermel
Greg Mermel 2
Or Lufthansa (too many to list)
EtienneDaniels
Etienne Daniels 1
Most likely because one thing if you read the first sentence and the word "union".
strickerje
strickerje 1
Same with Delta (Song)
avionik99
avionik99 8
Why do they need a subsidiary? Can't they just make it part of their own new routes and charge far less?
Cleffer
Cleffer 3
The idea is to apply a different label as not to besmirch the "honor" of your flagship airline name. Something to associate with the discount pricing and cattle car flights as opposed getting confused with the "I thought I was flying on a NORMAL BA PLANE!!"
royhunte92
Roy Hunte 1
Funny, I've heard their cityflier fleet is better than mainline. But who am I to say, I've never flown on either.
mfejfar1
m f 1
It's to reduce cost, mainly, labor cost. They want to pay less to everyone working for the subsidiary airline.
Cleffer
Cleffer 6
Ready? Give the best name for a British Airways budget airline!

Level of difficulty: Make it sound cheap, yet British snooty at the same time!

GO!
musephoto
Geoff Rowe 5
I thought British Airways had become a low cost airline, I mean they are almost there…

Apart from the cost part, they have!
royhunte92
Roy Hunte 2
Hoity toity airways.
PKVol
Patrick Keohane 1
joelwiley
joel wiley 6
Great idea, let's reinvent the flat tyre.
HenryOmodara
HenryOmodara 1
:-) Why not! I wonder if they just hired some new Chief Exec who wants his own vanity project to justify his mega bonus.
belzybob
belzybob 3
I thought that they were one already, at least that was the case the last time I flew with them.
mattwestuk
Matt West 4
I agree. I used to love flying with them, they still had a few perks like free drinks, snacks, etc. even when others had stopped. Now they charge for everything, just the same as EasyJet or Ryanair. Their customer service has gone to almost nothing and the staff just seem to hate their jobs. I don't see how they can make anymore "budget".
Nartoon
Norm Dillon 1
patpylot
patrick baker 3
if you own and operate two airlines- one a budget subsidaiary, the other a full-service world service company, and other than price, how are we to tell the difference, given rock-bottom services inflight from the formerly full service company as oppposed to the budget outfit, starting out from no better than that level of the other company? Ah- perhaps seating density and the postures needed to comply with the dessicated seat construction, perhaps the quality of inflight service- or lack therof-? perhaps the laundry list of al-la-carte "service' charges? May i suggest a name? Royal Louis AIrlines, Loo for short.....
DenverTodd
Todd Frederick 1
Shuttle by United, Ted, Song, Delta Express, Continental Lite, Continental West, USAir Metrojet. Did I miss any?
DouglasBiyd
DouglasBoyd Boyd 1
They might name it SNOP AIR. PAYING LESS TO INEXPERIENCED UNHAPPY EMPLOYEES IS REALLY THE KEY.

HIRE ALL THE STAFF FROM AIR ASIA. I LOVE TO FLY THEM. YOUNG PEOPLE WORKING HARD AND LOVING IT.
GeorgePepe
George Pepe 1
Like a regional fleet?
Curtspannraft
Curt Spannraft 1
TEA Air
DouglasBiyd
DouglasBoyd Boyd 1
Will not fly. delta tried Song and it flopped. As noted below, the same result with United’s TED.

FLYERS WILL STICK WITH Ryanair and others because they make it work. BA can’t adapt. DAB

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