Op-Ed: Five Reasons WOW Air Failed, and Two Reasons it Didn’t

I served on the Board of Directors of WOW Air from early 2016 until August 2018. During that time, I learned what a dedicated, smart and energetic guy Skuli Mogensen is, and how interesting the WOW business model was. Iceland’s interesting geography gave WOW a real advantage that initially worked well. But WOW faced five key challenges that ultimately caused the company collapse: (airwaysmag.com) Mehr...