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Is Long-Haul LCC Viable?

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Robert L. Crandall, the former CEO of American Airlines, questioned the viability of Long-Haul LCC (LH-LCC) in a discussion with LNC two weeks ago. Given the limited network of a dedicated Long-Haul LCC like Norwegian Air Shuttle (Norwegian) or WOW air, the legacy airlines can spare as much capacity as is needed to block the LH-LCCs from gaining traction on attractive city pairs. “At some stage, it’s going to be who’s going to be prepared to lose the most money,” was Crandall’s verdict. (leehamnews.com) Mehr...

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Ric Wernicke 2
Crandall was CEO in the distant past when air travel was a different animal. He operated American on the cheap, and people who remember when AA was a full service airline suddenly found themselves on a trip to mediocrity with all the value of good service squeezed out of the ticket. Now in the hands of the Cactus cowboy AA has gone from poor to worse.

I choose Norwegian for a trip to Europe because they are the only Non-stop carrier to my destination.

Everyone else wants to feed you to an airport where you don't want to be and stuff you into a tiny Airbus to finish your journey five to ten hours later than the non-stop.

Sure Norwegian is no frills, and has their hand out for everything except using the toilet, but so does AA, DL, and UA.
xtoler
Larry Toler 1
There is more to it than just the pax experience. When a new airline starts up, you have to figure how much they're going to pay flight crew and how to deal with unions, especially ALPA. Starting a new and LCC airline here in the States is a big deal and the legacies seem to "bite their nose despite the face", while Southwest just actually makes money.

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